CZAR

Award-winning director Yousef, is known for creating mind-bending music videos and commercials described as “wonderfully weird”. The multi-talented 27-year-old lives in Manchester (UK) and specialises in VFX-focused magical realism that is undeniably fantastical, but not over-the-top nor slapstick.

Yousef’s niche ability to merge comedy and unique visuals, with a sprinkle of the absurd, has garnered industry and international attention. His “uniquely odd” campaign for BBC iPlayer was featured in many top trade magazines, and his hallucinatory promo for Piero Pirupa’s “Braindead” won a Wood Pencil for Music Video: Concept at the 2021 D&AD Awards, as well as landing on shortlists for the 2020 Young Director’s Award and UKMVA’s. Most recently, Yousef’s spot for Old Spice’s “Curls Are Cool” was named a 2022 Webby Winner in Video – Experimental & Weird.

Outside of the world of film, Yousef is also a designer and art director, crafting visuals for major-label album covers and single campaigns for the likes of Michael Kiwanuka, SG Lewis, Wretch 32, Dizzee Rascal, Devlin, Yizzy, Gregory Porter, and Sway.