CZAR

Elena Petitti di Roreto is an Italian director with a distinct and multifaceted vision. She earned her master’s degree in Media Design at the New Academy of Fine Arts in Milan, followed by film studies at the Pratt Institute in New York, where she was recognized on the prestigious Presidential List. Her passion for creative exploration then led her to the London College of Fashion, where she specialized in Creative Direction for Fashion.

Elena combines an artist’s intuition with an intellectual grasp of film’s intertextual connections. Drawing inspiration from art, opera, photography, and beyond, her films are distinguished by a strong aesthetic sensibility that adds depth and originality to her work.

Currently based in London, Elena has collaborated with some of the most iconic names in fashion, including Bottega Veneta, Mulberry, Valentino, Dries van Noten, Cos, Hugo Boss, Vogue Italia, and iD. Her talent has been recognized with numerous awards, including Cannes Lions, Shark Awards, and Creative Circle, underscoring her ability to bring fresh, visionary perspectives to her directorial projects.